Lately you may have felt inundated with marketing ideas. Do this online, write that on your blog, post this on social media, re-brand that to attract these customers.
Unfortunately, there is no magic bullet to expand your brand. But how do you build exposure to your business in a short period of time?
Here are four steps to begin marketing your brand today:
1. Establish your mission
It’s all well and good that you have a company, and maybe you even have a product that you’re trying to sell, but the most important thing you need to do for yourself, and for your customers, is to establish your mission. I’m not talking about a mission statement. I’m talking about your passion, your why, the reason you get up in the morning. Write down one solid goal that you want to accomplish for your business in the next six months. That is your mission. That is your driving force for your marketing strategies. If you’ve mixed more than one goal into your mission then you’re doing it wrong.
2. Design your brand
Anyone who says that a good logo and a good color scheme is bunk isn’t aiming to scale their business. Customers are attracted to the familiar. Make sure that you use a color scheme and art that appeals to the regular man, or woman. Even the most artistic are drawn to the most simplistic graphic design. Finally, if you’re not an artist—go find one. It’s okay to admit that you’re not a graphic designer and that someone else could do a better job than you.
3. Develop a multi-channel approach
Multi-channel means marketing through multiple channels. What is a channel? An example of a channel would be television, radio, print, social media, etc… A multi-channel approach means targeting more than one of these channels. The easiest way to create a multi-channel approach is to create a piece of marketing that can be utilized across these different platforms. Consider writing a headline, a piece of body copy, searching for a photo that aligns with your headline and copy, and using that marketing piece both digitally and in print.
4. Be consistent
If you’re going to write a blog, post at least once a week, or in a time frame that’s consistent and works for your schedule. If you’re going to post on social media then be consistent with that too. You can use tools like HootSuite or Buffer to help you schedule posts so you don’t have to sit in front of your computer all day. If you’re selling a home decor item, make sure that you post on Pinterestconsistently as well. Don’t underestimate how closely customers pay attention to your posts. Customers are interested in what you have to sell. Customers are also interested in what you have to say. Also understand that even though I use the word customers, customers could be people who read your blog, follow you on social media, or people who buy your product. You should consider everyone who interacts with your brand a customer.
There you have it. Four steps to begin marketing your brand today. Now what are you waiting for? Get going, and be sure to post your success stories below.