If you’re like me you don’t have all day to be posting on social media. In fact you really don’t want to post on social media at all. Your primary focus is to get a job done. Maybe you’re working for your own company, or maybe you’re working for another brand, but if you’ve been tasked to post on social media you can slash your tasking in half with one simple tip — batch processing.
In fact, I’m batch processing this blog post right now. I am writing this blog post late in the evening and I plan on posting it later this week. You can do the same thing with social media. All you have to do is schedule it.
So what do I mean by scheduling your social media? I mean you can write your posts in one day and then schedule them to be distributed throughout a week, month, or even a year. I would caution you not to schedule posts too far in advance, you may want to change your thought later on.
So how do you schedule posts? Where do you go to batch process your thoughts so you can send them out on social media?
There are a few apps that can help you with this. Some of my favorite apps that I use for publishing on social media include: Buffer, HootSuite, TweetDeck, and Crowd Fire. If you use a CRM, or a marketing automation platform, you can typically automate your posts and publish them in a scheduled format there as well.
Personally I find Buffer to be one of the best tools for publishing on social media. I really like it’s minimalist platform and suggested posts they offer.
Once you’ve established a platform that you’re going to use to publish on a regular basis you should really create your content. Think about the type of brand you want to have, and the type of media you want to distribute, and then start writing it out. Collect 20 separate social media posts and schedule them out over the next couple of weeks. Be sure to use hashtags, photos, videos, and attribute any sources that you use.
Once all of your content has been written, and everything is scheduled, sit back and watch the fruits of your labor. You will be able to track your analytics and see how your posts are doing on social media. Remember to duplicate the types of posts that do well, and don’t waste time on the posts that didn’t deliver engagement to your brand.
Now get scheduling!